MAP is a strategic communications consultancy working at the intersection of people, place and culture. 

We chart new territory in how we deliver for our clients and what we bring to each and every collaboration.

Where we work

Whether building on groundbreaking new concepts; elevating the legacy of a cherished institution; or shaping the narratives of dynamic cities, regions or countries – we thrive on working with people and projects that offer new models for living. 

How we work

We have a distinct process for delivering for our clients: a structured yet dynamic and ideas-driven way of working, pegged to three interlocking strands.

1: Orientate

Discover your destination 

Well-shaped ideas, placed in their broader context, are at the root of every successful communications strategy. That’s why we invest significant time and effort in helping you think about and articulate your organisation or project before deploying any communication tactics.

2: Navigate

Create the roadmap 

We take an expansive approach to communication, drawing on the experience of our multifaceted careers. With carefully thought-out tactics and creative thinking front and centre, we tailor our strategic plan to what’s most effective in getting you to your destination.

3: Activate

Deliver the plan 

We offer support across all marcomms functions and in many different fields, from advising organisations and businesses in times of change to delivering integrated communications campaigns. Hands-on and collegiate, we roll out the roadmap to achieve strong results, while making the journey insightful and enjoyable.

Services

  • Strategic Advisory

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    Concept Development

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    Brand Building

  • PR Campaigns

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    Corporate Communications

  • Partnerships

Organisations we have helped recently

People

  • Portrait photograph of Helena Zedig

    Helena Zedig | Co-founder

    With 25 years’ experience in strategic communications, Helena has held leadership roles within renowned cultural institutions and international communications agencies. This includes her time as Deputy Head of Communications for Southbank Centre, Europe’s largest centre for the arts, where she was instrumental in the development of its destination strategy.

    Since then, working in the UK, across Europe and further afield, she has provided strategic guidance to high-profile arts organisations and businesses, and delivered campaigns for ambitious projects, whether launching landmark buildings or putting cities on the map through festivals and biennials. 

    Helena studied Social Anthropology at the University of Cambridge and is multilingual (English, Swedish, German and French). She is a Trustee of the Institute of International Visual Arts (iniva).

  • Portrait photograph of Miles Evans

    Miles Evans | Co-founder

    A communications expert with extensive experience advising globally-renowned institutions and launching groundbreaking concepts in the UK and internationally. Following senior in-house roles at the Barbican, Southbank Centre and Serpentine Galleries, Miles has advised a number of major organisations at pivotal points. These include the ICA, Southbank Centre, Barbican, Royal College of Arts, the University of the Arts London and Peabody Housing Association. 

    With experience spanning a wide spectrum of cultural production, from major festivals of music, performance and literature to art, design and architecture, recent years have seen Miles work with projects as diverse as the Golden Lion-winning Lithuanian Pavilion at the Venice Biennale, Peabody’s pioneering cultural strategy for Thamesmead and the launch of the UK’s first open-access factory. 

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    MAP Associates

    From digital transformers, creative designers and executive producers, to international curators, business developers and commercial partnership brokers - if we don’t have expertise in a particular area we know someone who does.  

    We put the most suitable and experienced professionals together as needed for each project, drawing on our network of trusted experts we have worked with in the course of our careers.

  • “As we have developed our cultural strategy for Thamesmead, MAP have been with us every step of the way, helping us tell the story of this unique town and its people. Not only by placing great coverage, but always being there with great advice and fresh thinking on ways to take things further.”

    Adriana Marques | Head of Cultural Strategy for Thamesmead at Peabody

  • “We couldn’t have been more thrilled with our experience – our exposure in the media was extraordinary, and the care with which the team presented the complex and impactful aspects of the project was truly wonderful.”

    Lucia Pietroiusti | Head of Ecologies at Serpentine Galleries

  • “MAP quickly became an indispensable part of the Moderna Museet’s communications team for the Nordic Pavilion. In addition to being masters in their professional field – combining broad experience, strategic brilliance and welcome pragmatism – they are wonderful and down-to-earth individuals. In other words, they are a dream team!”

    Annika Hansson Wretman | Press and PR Manager, Moderna Museet in Stockholm

  • “MAP are phenomenal communicators. They work brilliantly with senior leaders and are able to support, critique and build on their ideas in the right measure. We are always looking for new ways to work with them.”

    Justin Spooner | Unthinkable

  • “Miles and Helena are consummate connectors of people and ideas. Their ability to connect ideas to the broader cultural landscape definitely takes things beyond the traditional role of PR.”

    Bryn Ormrod | Consultant Creative Producer, Edinburgh International Festival | Creative Producer, Barbican Centre

  • “Beyond their undoubted skills as experienced and well-connected PRs, I highly recommend MAP’s qualities as collegiate sounding-boards for their common sense, and all-round unflappability.”

    Kerry Bishop | Founder & Director, Know Your Place